Biography
As a Creative director and brand strategist I turn ideas into impactful visual stories. I work at the intersection of emotion and concept, guided by intuition, narrative, and a sharp creative eye.
My approach is thoughtful but never predictable, always looking for the unexpected angle that brings a brand to life.
I stay grounded in strategy, yet instinct guides my inspiration.
Born in Armenia and raised in Yerevan, I studied Design and Fashion at the National Art School before moving to Paris, where I built my life at the crossroads of branding, fashion, and visual arts.
I’m a fierce mother, a loyal friend, and a dreamy traveler, always in search of beauty and bold creativity wherever I go.